I just listened to a webinar that used this phrase: "be a painkiller, not a vitamin." Apparently that's actually a saying?? Of course my first thought was the mindset of western medicine (which all too often follows the approach of addressing symptoms, not underlying causes). But that was not the immediate point. This was a business strategy webinar, and what they meant was that people will be more motivated into action if you eliminate a pain for them, vs. offering general wellness. "Painkiller vs. vitamin." Now, this makes perfect sense to the behaviorist in me. Often the avoidance of negative feelings/experiences IS stronger motivation than positive results that appear to be mere potential. People are used to feeling a certain way, and many have an instinctual resistance to change, even if their current reality is far from ideal, so the prospect of MAYBE having a better life isn't necessarily going to get them to take action as much as the almost guaranteed promise of removing or reducing something that is causing them pain or discomfort. I get it. But that's not a whole lot sadder than my original interpretation. According to this theory, people will more often than not go for the offer/product/service that takes away a negative vs. adds a positive. The positive, even if they want it and know how much better their lives could be with it, is something they feel they can live without - after all, they have so far. Meanwhile, ridding their lives of the negative takes greater precedence over any added benefits. Vitamin = nice-to-have. Painkiller = must-have. Here's the thing though: sometimes those vitamins can BE painkillers too! Whether you are talking about your health, business, personal life, or whatever, the more positive qualities you bring into it, the more negative can be pushed out. So as a simple example, let's return to health and wellness... If you literally take your vitamins, not only will your general health improve, but you may also find whatever "pain" you have begins to dissipate. Who doesn't like a 2 for 1 deal?
It really comes down to addressing the cause, not the symptom. If you get to the root of the problem and take care of that, the unwanted symptoms can be expected to disappear. I.e. the vitamin becomes the painkiller. Yep, it's not always the easiest road, but putting a bandaid on it is just deluding yourself that it's fixed. Now, I'm not one to use stereotypical sales tactics, and I'm certainly not one to judge the non-action-takers (I'm totally guilty of the same thing!) But I think it's important to be aware of ourselves and our true motivations so that we may make wiser choices in our lives. What is causing you pain? Is it physical pain? Are you reaching for drugs with myriad side effects to suppress your symptoms, or do you want a safer remedy that will not only lessen pain, but support your entire body system in the process? There are holistic supplements and techniques that can help to reduce many discomforts, while improving your overall health. Is it emotional or psychological pain? Are you feeling frazzled, lost, or broken beyond repair, or are you holding out a shred of hope that there is something outside of western medicine's treatments that can bring you more into true, whole balance? Here too we have natural products and methods that can help ease stress, which in itself has a profound effect on your general well being. If you approach these troubles from a targeted "painkiller" standpoint, you might find some remedies that reduce your pain to some degree. However, if you don't address the underlying cause with "vitamins" then you may not reach your full potential of wellness. Sometimes a painkiller is enough for some people, or a satisfying start, while others want to go for the gold right from the get go. Neither approach is right or wrong - I always say it comes down to doing what works for you. But if you can get both benefits at once, it seems logical to take that route whenever possible. So which do you prefer, painkiller or vitamin? I'm curious about your thoughts on this. Please leave a comment or send a private message to share your opinion. (Even if it's just to say, "WHAT are you talking about? My word, woman, stop rambling!" LOL)
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